Discover French Luxury: Odiot SA x Bourse Direct Investment Webinar
On May 15, 2025, Odiot SA, one of France's most historic luxury houses, hosted an exclusive webinar in partnership with Bourse Direct to present its bond offering and revival strategy. The session featured Gilles-Emmanuel Trutat, Chairman and CEO of Odiot Holding, and Laetitia Maffei, Deputy CEO, in conversation with financial markets expert Christian Sanson.
Founded in 1690 under the reign of Louis XIV, Odiot is among the oldest surviving French goldsmiths, recognized as a Living Heritage Company (Entreprise du Patrimoine Vivant). The House is globally known for its expertise in sterling silver, vermeil, and exceptional shaped pieces. Over the centuries, it has served royalty and collectors, from Napoleon and Empress Josephine to Jacqueline Kennedy, Nancy Walton, and Prince Albert of Monaco.
A Legacy Revived
In recent years, Odiot faced significant financial and operational challenges. Under new leadership, the company underwent a full restructuring, repaid historical debts, and retained its skilled artisans and management team. With investment from CELT Group and a newly energized vision, Odiot has embarked on a growth strategy focused on production modernization, expanding international sales, and launching new collections.
Product Heritage and Craftsmanship
During the webinar, Gilles-Emmanuel Trutat and Laetitia Maffei presented Odiot’s remarkable product range, including iconic collections like Demidoff and Jacqueline cutlery, bestiaries, and bespoke shaped pieces. Highlights included silver baptism cups, caviar kits, and limited edition items such as the famed Aga Khan Oyster. All are handcrafted using traditional techniques, with silver and vermeil work that reflect centuries of preserved savoir-faire.
Odiot also produces cutlery for Hermès-owned Puiforcat, underlining its standing within the ultra-luxury ecosystem. Plans are underway to reintroduce complementary brands like Rouge-Pullon and Tétard to serve restoration and silver-plated segments.
International Growth & Positioning
Despite its French roots, 90% of Odiot’s revenue comes from international markets, including the United States, Middle East, and Russia. The company operates a boutique on Rue Royale in Paris and has recently expanded its presence in Dubai. Future plans include expansion into Asia, starting with Japan and Korea.
Gilles-Emmanuel Trutat emphasized that Odiot is not just a luxury brand—it is a store of value. Odiot creations combine heritage, artistic craftsmanship, and investment-grade materials. As such, they appeal to collectors, high-net-worth individuals, and institutions seeking unique and tangible assets.
Bond Issuance Details
The core focus of the webinar was Odiot’s current senior unsecured bond issuance, open to private investors:
€1 million and $1 million in total issuance
5-year term
8% annual coupon, repaid at par
Minimum investment: €10,000 / $10,000
Use of proceeds includes hiring skilled artisans, renovating equipment, rebuilding product molds, increasing silver reserves, and scaling production. The silver to be acquired is physical, ESG-compliant, and stored securely outside the production site.
A Dual Strategy for the Future
Odiot's path forward combines producing under its own label and strategic white-label collaborations with major luxury players. As part of its commitment to craftsmanship and sustainability, it is also working to digitize its historical archives and safeguard its artisanal heritage.
With a growing order book, strong margin recovery, and international momentum, Odiot is well-positioned to re-emerge as a benchmark in European luxury.
Learn More
To access the investor documents and subscribe to the bond issuance, visit: www.odiotholding.com
For those who missed the webinar, the full session is available with English subtitles: https://youtu.be/h4ZfXemvU7g
Bourse Direct: https://www.boursedirect.fr/fr/replay-webinaire-bourse-direct
Ticker: MLODT • ISIN: FR0004152700 • Listed on Euronext Access
For inquiries: investors@odiotholding.com